Readership Profile

Readership Profile

The audience for my music magazine are mainly between the ages of about 15-20 year olds. Although the students that filled out my questionnaire were between 16-19 I believe that teenagers of a slightly younger and older age would also enjoy what my magazine has to offer. My audience take an interest to pop music and the majority of people questioned were female. A lot of these students spend their spare time on social networking sites such as Facebook and Twitter which implies they have a strong connection with their pop idols and are easily able to check out the latest information and gossip in Pop culture. However the male audience took an interest in the magazine also and as a result I have decided my magazine will be aimed predominately towards females, although I will also consider including some material for males in my magazine as well. For example when asked what my audiences interests were, 75% answered either music or sport which appeals to both males and females. Also the fact that such a big proportion enjoy listening to music, this suggests to me that my readers would enjoy keeping up the latest news in the Pop world. When asked what star my readers would like to see on the front page of a pop magazine most people said Miley Cyrus and then Jessie J. This means that when creating my front page I will merge the two and produce a look that will appeal towards my audience.

The demographic of my target audience would be for the aged 16-19 year olds who are currently perhaps in education such as school, college, university who thoroughly enjoy music and catching up with the latest gossip from behind the scenes. I would not necessarily expect my magazine to relate to older people or people who do not show an interest in pop music.

The psychographic of my target audience would be that they are very dedicated to the sport and music industry as these are the students main interests so there is a suggestion that they may keep up with the latest scores in sport or enjoy attending concerts regularly. 20% of my audience say they would look for free samples in my magazine so it may be a good idea to put free tickets inside the magazine or perhaps the chance to win some.
My target audience would purchase the issue on a weekly basis and others said yearly. Many may buy is yearly due to the fact that they do not have disposable income to buy a issue therefore I will not make my magazine too pricey. The majority of my audience said the price they would pay for a magazine is £1-£2 so I will charge £1.50.